Sustainable
evolution!
It was time to
reimagine the
pencil sustainably
Fabula Organic® Pencil is an inspirational recycled organic pencil made from coffee, tea & petals. An eco-innovative writing tool you can nurture, plant & grow. The most sustainable business gift you can give!
Winning best international awards & Developing a strong Brand
Awards for Product Development & Project Management
The process
Developing a strong brand from “zero to hero” & adding value to the product
Branding &
Marketing
- Market research
- Product positioning & Commercialization
- Marketing management
- Brand definition & development
- Identity Conceptualization
- Storytelling
Copywriting & Conceptualizing
- Packaging & print materials copywriting and conceptualization
- Social media content production & management
- Content creation & marketing
Indiegogo
Campaign
Reaching the financial goal $$$$
- Indiegogo campaign conceptualization, copywriting, management & marketing (online & offline)
- Animation storytelling & concept
- Media communication & PR
- Post-campaign activities: CRM (90% B2B), Delivery & Management
Branding and Positioning
Developing a strong brand from “zero to hero” and adding value to the product
Product naming: A sustainability Legend
Fabula
Fabula: A story about nature and animals; Fabula-ous eco story; A Green story about no-more-wasted ideas; An eco-design pencil that nurtures nature; Fabula Organic Pencil- a pencil that nurtures and grows plants; coming from & back to nature; a sustainability legend
Product slogan (fact-based; flaunting the biggest assets)
No more wasted ideas!
Storytelling Conceptualization – Green Riding Hood & Woof
Brochure Copywriting & Conceptualization
Developing a strong brand and adding value to the product
Packaging Copywriting & Conceptualization
Developing a strong brand and adding value to the product
The Green Story
The packaging from Fabula Organic Pencil becomes your inspirational Green story to send back to Green Riding Hood ‘n’ Woof, Fabula’s green heroes! Unwrap the Fabula pencil and compose the packaging in a letter shape following the instructions. Send your Green Story back to Green Riding Hood ‘n’ Woof. Suitable for children and very cool adults.
The Green Challenger
The packaging from Fabula Organic Pencil becomes your weekly challenge throughout the whole year! Fabula challenges you to live greener. Complete one green challenge every week and check it successfully. At the end of the year, see how „green“ you have become. Unwrap the packaging & attach the Green Challenger to the wall or carry it with you in your notebook and use it as a green calendar. Suitable for sustainable offices.
The Business Packaging
- Sleek & practical packaging adapted to the B2B market needs
- Impressing clients with a customizable innovative eco-business gift
- /the clever WOW/ The company logo placed on the pencil is visible immediately through the packaging “window” which is in the pencil shape itself
- Managing the space to show the company and brand
