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Sustainable
evolution!

It was time to
reimagine the
pencil sustainably

Fabula Organic® Pencil is an inspirational recycled organic pencil made from coffee, tea & petals. An eco-innovative writing tool you can nurture, plant & grow. The most sustainable business gift you can give!

Winning best international awards & Developing a strong Brand

Awards for Product Development & Project Management

The process

Developing a strong brand from “zero to hero” & adding value to the product

Branding &
Marketing

  • Market research
  • Product positioning & Commercialization
  • Marketing management
  • Brand definition & development
  • Identity Conceptualization
  • Storytelling

Copywriting & Conceptualizing

  • Packaging & print materials copywriting and conceptualization
  • Social media content production & management
  • Content creation & marketing

Indiegogo
Campaign

Reaching the financial goal $$$$

  • Indiegogo campaign conceptualization, copywriting, management & marketing (online & offline)
  • Animation storytelling & concept
  • Media communication & PR
  • Post-campaign activities: CRM (90% B2B), Delivery & Management

Branding and Positioning

Developing a strong brand from “zero to hero” and adding value to the product

Product naming: A sustainability Legend

Fabula

Fabula: A story about nature and animals; Fabula-ous eco story; A Green story about no-more-wasted ideas; An eco-design pencil that nurtures nature; Fabula Organic Pencil- a pencil that nurtures and grows plants; coming from & back to nature; a sustainability legend

Product slogan (fact-based; flaunting the biggest assets)

   No more wasted ideas!

Storytelling Conceptualization – Green Riding Hood & Woof 

Website Content Creation

Content creation, optimization & marketing (SEO, SEM)

Brochure Copywriting & Conceptualization

Developing a strong brand and adding value to the product

Packaging Copywriting & Conceptualization

Developing a strong brand and adding value to the product

The Green Story

Green_story

The packaging from Fabula Organic Pencil becomes your inspirational Green story to send back to Green Riding Hood ‘n’ Woof, Fabula’s green heroes! Unwrap the Fabula pencil and compose the packaging in a letter shape following the instructions. Send your Green Story back to Green Riding Hood ‘n’ Woof. Suitable for children and very cool adults.

The Green Challenger

Gree_Challenger

The packaging from Fabula Organic Pencil becomes your weekly challenge throughout the whole year! Fabula challenges you to live greener. Complete one green challenge every week and check it successfully. At the end of the year, see how „green“ you have become. Unwrap the packaging & attach the Green Challenger to the wall or carry it with you in your notebook and use it as a green calendar. Suitable for sustainable offices.

The Business Packaging

Business_Package
  • Sleek & practical packaging adapted to the B2B market needs
  • Impressing clients with a customizable innovative eco-business gift
  • /the clever WOW/  The company logo placed on the pencil is visible immediately through the packaging “window” which is in the pencil shape itself
  • Managing the space to show the company and brand