Sustainable
evolution!
It was time to
reimagine the
pencil sustainably
Fabula Organic® Pencil is an inspirational recycled organic pencil made from coffee, tea & petals. An eco-innovative writing tool you can nurture, plant & grow. The most sustainable business gift you can give!
Winning best international awards & Developing a strong Brand
Awards for Product Development & Project Management
The process
Developing a strong brand from “zero to hero” & adding value to the product
Branding &
Marketing
Copywriting & Conceptualizing
Indiegogo
Campaign
Reaching the financial goal $$$$
Branding and Positioning
Developing a strong brand from “zero to hero” and adding value to the product
Product naming: A sustainability Legend
Fabula
Fabula: A story about nature and animals; Fabula-ous eco story; A Green story about no-more-wasted ideas; An eco-design pencil that nurtures nature; Fabula Organic Pencil- a pencil that nurtures and grows plants; coming from & back to nature; a sustainability legend
Product slogan (fact-based; flaunting the biggest assets)
No more wasted ideas!
Storytelling Conceptualization – Green Riding Hood & Woof
Website Content Creation
Content creation, optimization & marketing (SEO, SEM)
Brochure Copywriting & Conceptualization
Developing a strong brand and adding value to the product
Packaging Copywriting & Conceptualization
Developing a strong brand and adding value to the product
The Green Story
The packaging from Fabula Organic Pencil becomes your inspirational Green story to send back to Green Riding Hood ‘n’ Woof, Fabula’s green heroes! Unwrap the Fabula pencil and compose the packaging in a letter shape following the instructions. Send your Green Story back to Green Riding Hood ‘n’ Woof. Suitable for children and very cool adults.
The Green Challenger
The packaging from Fabula Organic Pencil becomes your weekly challenge throughout the whole year! Fabula challenges you to live greener. Complete one green challenge every week and check it successfully. At the end of the year, see how „green“ you have become. Unwrap the packaging & attach the Green Challenger to the wall or carry it with you in your notebook and use it as a green calendar. Suitable for sustainable offices.
The Business Packaging