Sustainable
evolution!
It was time to
reimagine the
pencil sustainably
Fabula Organic® Pencil is an inspirational recycled organic pencil made from coffee, tea & petals, an eco-innovative writing tool you can nurture, plant & grow, the most sustainable business gift you can give!
Winning the best awards
Developing a strong brand
Process
Developing a strong brand from scratch
Branding and
Positioning
- Market research
- Product positioning
- Brand definition
(brand voice, brand message) - Identity and Logo design
Designing
identity
- Print design
- Package design
- UI/UX design
- Social media management
- Content Marketing
Indiegogo
compain
Reaching the goal $$$$
- Indiegogo campaign design
- Animation design
- Photography
- Media communication
Branding and Positioning
Developing strong brand and product from skretch
Product naming
Fabula
Fabula: A story about nature and animals; Fabula-ous eco story; A Green story about no-more-wasted ideas; An eco-design pencil that nurtures nature; Fabula Organic Pencil- a pencil that nurtures and grows plants
Product slogan
Creating logotype
Version of color and grayscale
Colors
Illustrations
Icons
Brochure Design
Developing strong brand and product from skretch
Package Design
Developing strong brand and product from skretch
Green Story
Packaging from Fabula becomes your inspirational Green story to send back to Green Riding Hood ‘n’ Woof, Fabula’s green heroes! Unwrap Fabula pencil and compose the packaging in a letter shape following the instructions. Send your Green Story back to Green Riding Hood ‘n’ Woof. Suitable for children and very cool adults.
Green Challenger
Packaging from Fabula becomes your weekly challenge throughout the whole year! Fabula challenges you to live greener. Complete one green challenge every week and check it successful. At the end of the year, see how „green“ you have become. Unwrap the packaging & attach the Green Challenger to the wall or carry it with you in your notebook and use it as a green calendar. Suitable for offices.
Business Package
- Sleek & practical packaging
- Impress your clients with an eco business gift as innovative and creative as your business is
- Your company logo placed on the pencil visible immediately through the packaging “window”
- Manage the space to show your company and brand (Customization Guidelines will be sent to you)
- If you want this type of packaging to be customized, please send an email on
